International Business Development

Brenner Business Development (BBD) has formalized a strategic alliance with CEO advise GmbH out of Stuttgart, Germany. The objective of this partnership is to have bi-lateral representation in place for both companies and their clients on both sides of the Atlantic. BBD and CEO advise GmbH will support and advise clients in business development and international expansion in Germany and the US. With the alliance in place, both companies will extend their service offering to new and existing client who are searching for entry into either the German or US marketplace respectively. “We are proud to provide easy access to our existing and prospective European customers who have an interest in the US market” said Fritz B. Hoering, Managing Partner of CEO advise GmbH. “Our valuable and affordable services are now available through BBD in the US and BBD’s services here in Germany. Even US federal states can take advantage of our service offering to help settle German firms in their territory.”

If you find yourself asking the following questions maybe we can help:

1. Do you want to enter the European Market in a cost effective manner?
2. Do you want to introduce your product into Europe without having to invest in overseas operations (i.e. infrastructure, sales force, and sales office).
3. Would you like to know whether there is a market for your product in Europe?
4. How do I introduce my product into the European market?

At BBD we offer you professional business development personnel that understand the challenges faced by corporations especially as it relates to marketing and selling your product outside the United States. Having worked and lived overseas, we’ve learned how to effectively develop markets in different cultures. Our approach to helping you out is specifically tailored to your needs. As your Business Development Partner for Europe, we offer you low risk, cost-effective solutions.

Experience

Service Offering:

Phase I

• Research (Is there a market for your product overseas?).
• Market Segmentation Analysis (What does the market for your product look like?).
• Includes identifying key industry trade shows (i.e. Medica).

Phase II

• Prospect identification (Who is a good target – OEM, distributor or both?).
• Lead development (cultivate the prospect in an effort to create the connection).
• Includes outbound mailings, phones calls and email communication in German and English.
• Establish “first” meeting at host country or international trade show.
• Assist with closing Business Deal.

Trade show participation

• Scouting and canvassing show for intelligence gathering.
• Coordinate new business meetings.
• Organize logistics and travel including housing.

Phase III

• Awareness Building
• PR
• Direct Mail
• Advertising
• Sales Literature
• Web