Germans and Americans have been doing business for a very long time. In fact Germany continues to be one of the largest trading partners of the US. However, sometimes business transactions get lost in translation, sometimes quite literally.
Recently, Brenner Business Development was featured in the March/April 2010 German American Trade, the official publication of the [...]
Mark Lesselroth, principal of Brenner Business Development has joined the board of the Central New York International Business Alliance. As one of the board members he has assumed the marketing chair position. In this role he will help oversee all marketing initiatives for CNYIBA.
Also on the board are members from Welch Allyn, Sensis, ConMed, HSBC, [...]
INGA, a German based engineering firm focused on building automation controls, recently hired Brenner Business Development (BBD) to help explore the market potential for their products and services in the USA. BBD will be evaluating the market as well as identifying possible OEM partners and licensing partners for INGA.
Read Full Perspective Comments (0)Brenner Business Development (BBD) has formalized a strategic alliance with CEO advise GmbH out of Stuttgart, Germany. The objective of this partnership is to have bi-lateral representation in place for both companies and their clients on both sides of the Atlantic. BBD and CEO advise GmbH will support and advise clients in business development [...]
Read Full Perspective Comments (0)In preparation for the EPSE (European Photovoltaic Solar Energy) conference in Hamburg, Germany, “the most inspiring platform for the global PV solar sector,” New York Clean Tech has tapped Brenner Business Development to assist with media relations with the German industry press.
Read Full Perspective Comments (more)In case you missed it, BBD was referenced by Doug Zanger in the February 9th issue of Ad Age online Doug talked about the fact that it takes more than creativity to start an agency, and how Mark Lesselroth, principal of BBD has played a key role in helping him build his business. The entire [...]
Read Full Perspective Comments (0)In an effort to help promote cross-border commerce between the United States and Germany, Brenner Business Development has forged a strategic alliance with The German American Chamber of Commerce (GACC, New York Office). The main goal of this partnership is to find ways in which both organizations can assist companies in either country find a [...]
Read Full Perspective Comments (1)I recently had the pleasure of being interviewed by Doug Zanger, (founder of xhang creative and contributor to Advertising Age) on the topic of businesses development. Since this subject matter is near and dear to me I felt this was a great opportunity for me to share some of my thoughts on new business development. [...]
BBD News, Industry Observations
Read Full Perspective Comments (0)Recently, Mark Lesselroth, principal of Brenner Business Development was the featured speaker at the Export New York forum, a venue that addresses international business topics. Mr. Lesselroth’s presentation dealt with doing business with Germany, Europe’s largest economy. The core message revolved around understanding the cross-cultural differences between the United States and Germany and how to [...]
Read Full Perspective Comments (0)Whether it’s your partner, friend or business colleague, communication is vital for a successful relationship. This holds especially true in the world of new business development. It’s come to my attention that all too often new business specialists appear to be on an island unto themselves and are only noticed when a new prospect is [...]
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