Mark Lesselroth, principal of Brenner Business Development and Marketing Chair for the Central New York International Business Alliance (CNY IBA), recently had an opportunity to write about the year that wasn’t for the Central New York Business JournalJan. 6 2012 Going Global. It was a reflection on predictions that were made earlier in 2011 by [...]
Mark Lesselroth, principal of Brenner Business Development has joined the board of directors for Junior Achievement of Central New York. In his role he will serve both in a fund raising and marketing capacity for the local franchise. “Having experienced JA as a high school student I wanted to find a way to give back [...]
Read Full Perspective Comments (0)Many of you are probably familiar with this title or it’s author Lee Iacocca. I never read the book when it first came out but upon the suggestion of a dear friend I decided to pick up a copy. What amazed me the most is that here is a book published in 2007 while we [...]
Read Full Perspective Comments (0)How many times have you found yourself in a competitive bid situation for a project where a prospective client provides you parameters for a project but doesn’t tell you how much money they have to spend on this project. Instead they send out an RFP to 3,4, sometimes more companies, and look at what comes [...]
Read Full Perspective Comments (0)I’ve been doing business development for a long time and it seems as if you can boil success down to three “C’s”: Competence, Cost and Chemistry.
With all the competition that exists, the first two C’s are almost a given. If you don’t come across as knowledgeable about your prospective client’s industry and your aren’t cost [...]
It’s 4:59pm on a Friday and you receive a call from the client whom you’ve been trying to get a hold of for the last 3 weeks regarding some questions you have about the brief and doesn’t she ask you if you could email her some layouts by Monday. Does this sound familiar? Unfortunately most [...]
Read Full Perspective Comments (0)I’m sure we are all familiar with this saying and I thought it would be appropriate to apply this to the professional service industry especially the marketing communications sector. How often have we encountered an agency professing to be an expert in something but when push comes to shove it turns out they fall short [...]
Read Full Perspective Comments (0)So you are this top creative hot shop that no one has ever heard of besides the local tattoo parlor. How do you crack into the Fortune 500 brands. Unless you go out of your way to enter and win national or international awards, and do a ton of shameless self-promotion, both of which cost [...]
Read Full Perspective Comments (0)Earlier this week Mark Lesselroth, the principal of Brenner Business Development was the main speaker at an event organized by the German American Chamber of Commerce (GACC). The topic for the event was “How to make it in America.”
Mr. Lesselroth stated that “America has been described by many as the land of milk and honey, [...]
I want to thank CBS for producing one of the best and entertaining shows on televising,”Undercover Boss.” Last night I had a chance to see Chris McCann, president of 1-800-Flowers go undercover and it was great. While I’m a big fan of the show I can highly recommend seeing this episode. One of my major [...]
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