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  • May 09, 2008

    Doug Zanger Interview with Mark Lesselroth

    I recently had the pleasure of being interviewed by Doug Zanger, (founder of xhang creative and contributor to Advertising Age) on the topic of businesses development. Since this subject matter is near and dear to me I felt this was a great opportunity for me to share some of my thoughts on new business development. […]

    Industry Observations, BBD News

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  • May 07, 2008

    BBD Speaks at Export NY

    Recently, Mark Lesselroth, principal of Brenner Business Development was the featured speaker at the Export New York forum, a venue that addresses international business topics. Mr. Lesselroth’s presentation dealt with doing business with Germany, Europe’s largest economy. The core message revolved around understanding the cross-cultural differences between the United States and Germany and how to […]

    BBD News

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  • Communication is Key to Success!

    Whether it’s your partner, friend or business colleague, communication is vital for a successful relationship. This holds especially true in the world of new business development. It’s come to my attention that all too often new business specialists appear to be on an island unto themselves and are only noticed when a new prospect is […]

    Industry Observations

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  • November 22, 2007

    Over Engineered Customer Service

    I think we can all agree that good customer service in any country represents the cornerstone of a successful business. This holds especially true in the United States of America. Unfortunately more times than not our experience with customer support is a bad one for more reasons than I can count. That said I recently […]

    Industry Observations, Business

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  • September 24, 2007

    Mattel bows to China

    Am I the only one who is scratching his head wondering how Mattel is all of sudden taking responsibility for the lead in it’s toys calling it a “design flaw” as opposed to placing the blame on the Chinese manufactures who produced the toys. If it was a “design flaw” then why didn’t the CEO […]

    Business

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  • July 25, 2007

    Face time is important

    I’ve always been a big believer that getting in front of a potential customer is critical to sealing the deal. As Doug Zanger states in his Ad Age piece conference calls will only get you so far.
    At the end of the day people want to do business with people they like and the only way […]

    Industry Observations

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  • July 10, 2007

    Where do you find New Business People…

    Advertising Age just published a fantastic article about where to find New-Business Directors. I hope many people have a chance to read this.

    Industry Observations, Business

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  • June 22, 2007

    United Customer Service…

    I’ve been flying the friendly skies for over 30 years and have had my share of experiences from lost luggage to missed flights to near disasters but last week was a first for me. I was returning home after a long business trip in Chicago. My United flight was the last to leave for that […]

    Business

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  • May 29, 2007

    Just Say No

    How hard is it to just say “no?” Do we really live in a society where people are afraid to share their true thoughts or can’t be bothered to return someone’s call or message and by doing so hope or expect that person to go away. If you are truly not interested in what that […]

    Business

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