I recently had the pleasure of being interviewed by Doug Zanger, (founder of xhang creative and contributor to Advertising Age) on the topic of businesses development. Since this subject matter is near and dear to me I felt this was a great opportunity for me to share some of my thoughts on new business development. [...]
Read Full Perspective Comments (0)Whether it’s your partner, friend or business colleague, communication is vital for a successful relationship. This holds especially true in the world of new business development. It’s come to my attention that all too often new business specialists appear to be on an island unto themselves and are only noticed when a new prospect is [...]
Read Full Perspective Comments (1)I think we can all agree that good customer service in any country represents the cornerstone of a successful business. This holds especially true in the United States of America. Unfortunately more times than not our experience with customer support is a bad one for more reasons than I can count. That said I recently [...]
Read Full Perspective Comments (0)I’ve always been a big believer that getting in front of a potential customer is critical to sealing the deal. As Doug Zanger states in his Ad Age piece conference calls will only get you so far.
At the end of the day people want to do business with people they like and the only way [...]
Advertising Age just published a fantastic article about where to find New-Business Directors. I hope many people have a chance to read this.
Read Full Perspective Comments (0)In case you missed today’s Ad Age small business story titled “Why are we so Alike” I would highly recommend following the link and reading it.
Bart Cleveland does an excellent job of pointing out the obvious that here we are, specialist in differentiation, at least for our clients, but we (ad agencies) ourselves can’t [...]
People write books all the time but not many help a company, in this case Saatchi & Saatchi win nearly $1 Billion in new business! Chalk one up to Kevin Roberts, CEO of Saatchi and author of the book “Lovemarks.” Not only did he manage to win J.C. Penny without a review but he pulled [...]
Read Full Perspective Comments (0)could be your new business team. AdAge online had an alarming and to me disturbing story about “Why Agency – Client Divorce Rates are Soaring.”
I would highly recommend reading the article for it points out some painful truths how clients are looking for instant gratification and results. While they talk about how the speed of [...]
There is this saying “be careful what you ask for…” Sprint recently announced awarding it’s billion dollar plus ad account to Goodby, Silver and Partners. While I’m a huge fan of their work and think they are a great agency I do think they have their work cut out for them with Sprint.
Sprint is struggling [...]
In case you weren’t able to attend the recent ANA marketing conference or you didn’t see the March 26th issue of Ad Age where Bob Garfield talks about the future of advertising I would highly recommend reading this excerpt from AdAge online and viewing the video.
One of the points he touches on is how advertising [...]