Mr. Lesselroth stated that “America has been described by many as the land of milk and honey, as the country of unlimited opportunity, as a place where you can find success if you work hard. While I think all of these statements are true, one has to recognize that there are certain elements about the American way of life and the American culture that every foreigner should observe if they hope to find success in the USA.”

On November 2, 2010 Mark Lesselroth talked about “The top ten things every German needs to know to be successful in America.”

1. When in America do as the Americans
2. Loose the tie
3. It’s not You but you
4. Gray is good – Read between the lines
5. Think outside the box
6. Brand yourself – If they don’t know you they won’t buy from you
7. 24/7 – we check emails even on weekends and at Christmas concerts
8. It’s ok to show your emotions
9. Take a risk
10. Think Globally Act Locally

Founded in 2004, Brenner Business Development is an international business development consultancy, which focuses on helping build business relationships across the Atlantic between the United States and Germany.