Brenner Business Development » BBD News

Lesselroth joins JA Board of Directors

Mark Lesselroth — Tue, 20 Sep 2011 23:57:36 +0000

Mark Lesselroth, principal of Brenner Business Development has joined the board of directors for Junior Achievement of Central New York. In his role he will serve both in a fund raising and marketing capacity for the local franchise. “Having experienced JA as a high school student I wanted to find a way to give back to the community,” stated Lesselroth at the inaugural meeting of the board. Prior to joining the board, Lesselroth was active as a volunteer working with first graders all the way to high school senior.

GACC invites Lesselroth to speak at NYC Event

Mark Lesselroth — Fri, 05 Nov 2010 14:55:22 +0000

Earlier this week Mark Lesselroth, the principal of Brenner Business Development was the main speaker at an event organized by the German American Chamber of Commerce (GACC). The topic for the event was “How to make it in America.”

Mr. Lesselroth stated that “America has been described by many as the land of milk and honey, as the country of unlimited opportunity, as a place where you can find success if you work hard. While I think all of these statements are true, one has to recognize that there are certain elements about the American way of life and the American culture that every foreigner should observe if they hope to find success in the USA.”

On November 2, 2010 Mark Lesselroth talked about “The top ten things every German needs to know to be successful in America.”

When in America do as the Americans
Loose the tie
It’s not You but you
Gray is good – Read between the lines
Think outside the box
Brand yourself – If they don’t know you they won’t buy from you
24/7 – we check emails even on weekends and at Christmas concerts
It’s ok to show your emotions
Take a risk
Think Globally Act Locally

Thomas Edison and BBD

Mark Lesselroth — Tue, 20 Jul 2010 12:01:15 +0000

Sarah Miller Caldicott, great grandniece of Thomas Edison, acclaimed author of “Innovate Like Edison” and chairperson of the Edison Awards steering committee has hired Brenner Business Development as her personal agent. Mark Lesselroth, principal of BBD will be personally involved in helping book keynote speeches, workshops and retreats for Ms. Caldicott.

Sarah is considered one of leading authorities on “Innovation” and how to improve processes in the workplace from an R&D standpoint to a human resources standpoint. Over the years she’s been invited by companies like Google, Microsoft, and Hewitt Associates to share the “secrets” of her great granduncle’s success.

International PR Firm Hires BBD

Mark Lesselroth — Wed, 09 Jun 2010 11:49:54 +0000

Stockheim Media (SMG), an international PR firm with headquarters in Cologne Germany has hired Brenner Business Development to drive new business opportunities. BBD’s focus will be on promoting SMG’s services to German companies who have a US presence and German companies who want to enter the US market, as well as US companies who either have a presence or want to enter the German and European Market.

About Stockheim Media

With its expertise in the areas of finance and business, as well as its experienced PR team, Stockheim Media has grown – since its founding in 2003 – to become one of the leading owner-operated communications agencies in Germany.

We have a reputation for being a first-class address when it comes to strategic communications consulting, goal-oriented media relations or developing and realising editorial and graphic design projects.

About Brenner Business Development

Founded in 2004, Brenner Business Development is an international business development consultancy, which focuses on helping build business relationships across the Atlantic between the United States and Germany.

Business Journal features BBD

Mark Lesselroth — Fri, 30 Apr 2010 17:10:55 +0000

Recently, Mark Lesselroth, principal of Brenner Business Development had an opportunity to meet with the Central New York Business Journal to discuss the companies international activities. What follows is a story printed April, 15, 2010. The Central New York Business Journal story on BBD (Link downloads PDF)

BBD Principal joins CNYIBA Board

Mark Lesselroth — Thu, 04 Mar 2010 13:43:43 +0000

Mark Lesselroth, principal of Brenner Business Development has joined the board of the Central New York International Business Alliance. As one of the board members he has assumed the marketing chair position. In this role he will help oversee all marketing initiatives for CNYIBA.

Also on the board are members from Welch Allyn, Sensis, ConMed, HSBC, Haylor Freyer & Coon, the MDA and U.S. Commercial Services.

German Building Automation Firm taps BBD

Mark Lesselroth — Thu, 04 Mar 2010 13:26:39 +0000

INGA, a German based engineering firm focused on building automation controls, recently hired Brenner Business Development (BBD) to help explore the market potential for their products and services in the USA. BBD will be evaluating the market as well as identifying possible OEM partners and licensing partners for INGA.

New York Loves CleanTech taps BBD for International Tradeshow Support

Mark Lesselroth — Mon, 07 Sep 2009 12:56:11 +0000

In preparation for the EPSE (European Photovoltaic Solar Energy) conference in Hamburg, Germany, “the most inspiring platform for the global PV solar sector,” New York Clean Tech has tapped Brenner Business Development to assist with media relations with the German industry press.

Doug Zanger Interview with Mark Lesselroth

Mark Lesselroth — Fri, 09 May 2008 15:34:48 +0000

I recently had the pleasure of being interviewed by Doug Zanger, (founder of xhang creative and contributor to Advertising Age) on the topic of businesses development. Since this subject matter is near and dear to me I felt this was a great opportunity for me to share some of my thoughts on new business development. For the complete interview you can listen here.

BBD Speaks at Export NY

Mark Lesselroth — Wed, 07 May 2008 14:21:49 +0000

Recently, Mark Lesselroth, principal of Brenner Business Development was the featured speaker at the Export New York forum, a venue that addresses international business topics. Mr. Lesselroth’s presentation dealt with doing business with Germany, Europe’s largest economy. The core message revolved around understanding the cross-cultural differences between the United States and Germany and how to apply that knowledge to a meaningful and successful business relationship.

A copy of the complete presentation is available by calling (315) 455-7404 or sending an email to email obscurred; JavaScript is required.

At BBD we offer you professional business development personnel that understand the challenges faced by the entrepreneur especially as it relates to marketing and selling your product outside the United States.

If you find yourself asking the following questions maybe we can help:

1. Do you want to enter the European Market in a cost effective manner?
2. Do you want to introduce your product into Europe without having to invest in overseas operations (i.e. infrastructure,
sales force, and sales office).
3. Would you like to know whether there is a market for your product in Europe?
4. How do I introduce my product into the European market?