could be your new business team. AdAge online had an alarming and to me disturbing story about “Why Agency – Client Divorce Rates are Soaring.”
I would highly recommend reading the article for it points out some painful truths how clients are looking for instant gratification and results. While they talk about how the speed of the internet is effecting all business I think it’s important to point out that having relationships and being able to build relationships is still key to keeping a client longer then two years.
Marketing executives will come and go, and many of them have a relationship with an agency which is why you almost always see a review within 6 months of a new CMO coming on board.
While I think it is extremely important to make sure you are serving the needs of your client (a bird in the hand is worth more then two in the bush) an agency also has to continually mine new opportunities in part for self-preservation.
In the end you need to do what’s best for you and your company since loyalty is not as strong as it once was.
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