How hard is it to just say “no?” Do we really live in a society where people are afraid to share their true thoughts or can’t be bothered to return someone’s call or message and by doing so hope or expect that person to go away. If you are truly not interested in what that [...]
Read Full Perspective Comments (0)In case you missed today’s Ad Age small business story titled “Why are we so Alike” I would highly recommend following the link and reading it.
Bart Cleveland does an excellent job of pointing out the obvious that here we are, specialist in differentiation, at least for our clients, but we (ad agencies) ourselves can’t [...]
People write books all the time but not many help a company, in this case Saatchi & Saatchi win nearly $1 Billion in new business! Chalk one up to Kevin Roberts, CEO of Saatchi and author of the book “Lovemarks.” Not only did he manage to win J.C. Penny without a review but he pulled [...]
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