could be your new business team. AdAge online had an alarming and to me disturbing story about “Why Agency – Client Divorce Rates are Soaring.”
I would highly recommend reading the article for it points out some painful truths how clients are looking for instant gratification and results. While they talk about how the speed of [...]
There is this saying “be careful what you ask for…” Sprint recently announced awarding it’s billion dollar plus ad account to Goodby, Silver and Partners. While I’m a huge fan of their work and think they are a great agency I do think they have their work cut out for them with Sprint.
Sprint is struggling [...]
In case you weren’t able to attend the recent ANA marketing conference or you didn’t see the March 26th issue of Ad Age where Bob Garfield talks about the future of advertising I would highly recommend reading this excerpt from AdAge online and viewing the video.
One of the points he touches on is how advertising [...]