Earlier last year Bank of America (BoA) was doing an agency search. What made this search perhaps a little different from most is that they only interviewed holding companies (i.e. WPP, IPG, Publicis, Omnicon). The later won the multi-hundred million account. The argument for interviewing only holding companies was that the client could have all [...]
Read Full Perspective Comments (1)… the Interpublic Group. Just when we all thought the Wal-Mart ad agency fiasco was over, news of Julie Roehme (former SVP Marketing Communications for Wal-Mart) suing the worlds largest retailer hit the presses. With all the negative stories surrounding the Wal-Mart agency search, I wonder how many people picked up on the fact that [...]
Read Full Perspective Comments (0)While I’m not one to make movie recommendations this is a must see for anyone who thinks they can’t achieve the improbable. All we need to do is look at the laundry list of politicians who have declared their intentions to run for president of the United States to see that the dream is alive.
Invincible [...]
Read Full Perspective Comments (0)